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Business Name *
Business Address *
Business Phone *
Business Email *
Website/URL * PLEASE PROVIDE YOUR LOGIN DETAILS FOR EACH PLATFORM:
*Additional logins might be required and could include the hosting company if separate than the domain registrar.
If no Google account exists
, client can create a free Gmail account for mutual admin use at
https://accounts.google.com/SignUp Company Overview Company Overview 1. Describe your company and what you do.
(This should be 1-2 concise sentences that helps me understand your business model and who your target audience would be.)
2. Products and services you offer:
3. Main benefits provided to your customers:
4. Tell us about your industry:
5. SWOT Analysis:
6. What previous online marketing experience do you have?
a. What are your strengths and weaknesses?
a. What were the challenges associated with this experience?
b. What are your opportunities and threats? Competition: Competition
1. Please list your top competitors:
2. What are the competitive advantages that differentiate your company?
a. What do your competitors offer that you don’t?
b. Direct: Target Audience:
1. Who is your target audience? 2. Geographic Focus? City, County, State, National?
b. Secondary: Brand Messaging:
1. What are your top call-to-actions? 2. What is the desired response to those actions?
(ie phone call, email, walk-in, order online, signup)
3. Please provide a couple examples of websites, colors, aesthetics that you like.
(only required for design projects)
4. Primary search keywords that describe your company or services that you want to rank for?
5. Please email brand artwork and/or logos to firstname.lastname@example.org Metrics Measuring success:
a. How are you measuring success currently?
b. What specific KPIs would you like to hit? Confirm Humanity
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