About - That Marketing Geek

OUR ETHOS

That Marketing Geek is a digital marketing agency whose core services revolve around search engine optimization, website development, and social media. Our desire is to help businesses build a strong presence online that allows them to connect with customers and find success in today’s competitive market. Our services grew out of a desire to craft affordable strategies for small businesses that offer unique approaches tailored to our client’s needs.

MEET THE TEAM

Serge LaRondelle

Founder/CEO

Previous to launching That Marketing Geek, Serge had over 12 years in Marketing and Advertising experience. Frequently working with small businesses, he saw the need for an affordable internet solution that was quick to adapt to the rapidly changing digital landscape. Being a geek at heart, he took his experience and crafted a solution that the small business owner craved. The Whole Story

What can I say, I’m a geek at heart. Yes I love Star Trek and probably the latest Marvel movie that has been released. That passion has also manifested itself in my business through SEO and web development. My clients have told me, as they have discussed marketing and search engine optimization, that they can tell I actually really enjoy this stuff! I’m under no illusions when I talk with clients that I’m sure their eyes are just glazing over with boredom, but fortunately for them, I think this stuff is cool!

I graduated with my Bachelors in Business Administration in 2003 and had planned to enter into a management program after graduating. I had no desire to be in sales and looked down on “salesmen.” Life has a funny way of shifting your perspective. After trying to get into a few management programs I found myself saying yes to a sales position in the Yellow Pages industry. For many of you, I realize there are now two reasons to dislike me: I’m in sales and I worked in the Yellow Pages business! I quickly took to my new path and realized I’d make it into something better and as it turned out, I actually loved the job. I got a lot of ongoing training, great hands-on experience with small businesses, and gained some valuable marketing knowledge.

Throughout various marketing positions, I worked in the television industry helping create schedules so that businesses could better connect to demographics they were targeting. I also learned how to build campaigns for companies across different advertising mediums. As I moved on to work for companies that offered digital advertising products, I learned how to build pay-per-click campaigns,as well as how targeting works for display ads and retargeting. But all that are just the small details to my story.

I had always wanted to start my own business but really didn’t have enough clarity around what that might be and how I would execute it. Over the course of working for different marketing companies, I really began to appreciate the dilemma that most businesses find themselves in. Most businesses have finite resources, usually a fixed budget, and many options available to them that are all very expensive, especially when it comes to digital marketing products. Most of the time these are very overpriced, and seeing how they function on the backend leaves me unimpressed.

I knew there had to be a better way. Yes I realize if you watch Shark Tank that is the famous phrase from Mr. Wonderful, as he mocks entrepreneurs that feel they have reinvented the wheel.

So in 2012 I made the leap and started That Marketing Geek. My goal was to build an agency that had digital marketing solutions that a small business could actually afford. Fast forward 5 years and today I help a select group of clientele build a strong presence online.

Deanna Rueda

Project Manager

Deanna has a strong passion to lead and the talent to every project a success. This has been seen again and again in her many years of experience in the publishing industry and now on digital marketing. Her adaptability to changes makes her an asset to the team. She is our go-to person to undertake any role, whether that be writing, client communication, or simply organizing tasks to meet certain goals.

Darwin Salcedo

Lead Developer

With a talent for writing code and strong eye for detail, Darwin is passionate about website development. His enjoyment for creating websites that impress stands out with every project. He is diligent in making sure every website is up to date with the most recent developments in website code. From mobile devices, to large screen displays, he makes sure every project is ready for the growing ways customers consume digital media.

Brett Lewis

Graphic Design

Having a keen eye for design, Brett delivers the visual touch needed to make any brand stand out. Details are crucial and Brett makes sure everything from the font, to the color palette, has been well thought out and creates a cohesive feel.