About

What can I say, I’m a geek at heart. Yes I love Star Trek and probably the latest Marvel movie that has been released. That passion has also manifested itself in my business through SEO and web development. My clients have told me, as they have discussed marketing and search engine optimization, that they can tell I actually really enjoy this stuff!  I’m under no illusions when I talk with clients that I’m sure their eyes are just glazing over with boredom, but fortunately for them, I think this stuff is cool!

I graduated with my Bachelors in Business Administration in 2003 and had planned to enter into a management program after graduating. I had no desire to be in sales and looked down on “salesmen.” Life has a funny way of shifting your perspective. After trying to get into a few management programs I found myself saying yes to a sales position in the Yellow Pages industry. For many of you, I realize there are now two reasons to dislike me:  I’m in sales and I worked in the Yellow Pages business!  I quickly took to my new path and realized I’d make it into something better and as it turned out, I actually loved the job. I got a lot of ongoing training, great hands-on experience with small businesses, and gained some valuable marketing knowledge.

Throughout various marketing positions, I worked in the television industry helping create schedules so that businesses could better connect to demographics they were targeting.  I also learned how to build campaigns for companies across different advertising mediums. As I moved on to work for companies that offered digital advertising products, I learned how to build pay-per-click campaigns,as well as how targeting works for display ads and retargeting.  But all that are just the small details to my story.

I had always wanted to start my own business but really didn’t have enough clarity around what that might be and how I would execute it. Over the course of working for different marketing companies, I really began to appreciate the dilemma that most businesses find themselves in. Most businesses have finite resources, usually a fixed budget, and  many options available to them that are all very expensive, especially when it comes to digital marketing products. Most of the time these are very overpriced, and seeing how they function on the backend leaves me unimpressed.

I knew there had to be a better way. Yes I realize if you watch Shark Tank that is the famous phrase from Mr. Wonderful, as he mocks entrepreneurs that feel they have reinvented the wheel.

So in 2012 I made the leap and started That Marketing Geek.   My goal was to build an agency  that had digital marketing solutions that a small business could actually afford.  Fast forward 5 years and today I help a select group of clientele build a strong presence online.